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asia private debt

#ThisIsMyStory – Ibu Ajah

Our series #ThisIsMyStory showcases the inspiring stories and extraordinary journeys of micro-entrepreneurs who have harnessed the potential of microfinance to achieve remarkable achievements. These individuals have proven that even the smallest amount of money can yield immense impact when coupled with determination and vision.

One such story that will undoubtedly leave you inspired is the story of Ibu Ajah, who started her business with sellling vegetables by motorbike, and now has her own stall in her house, to sell fresh vegetables and other food.

06/12/2023

Ibu Ajah has five children, four of whom are married and have already moved out. She now lives with her husband and one child.

Ibu Ajah sells fresh vegetables at a stall in front of her house. She has been doing this for the past fifteen years, initially traveling around the village by motorbike and selling vegetables from house to house. However, as she got older and established a good reputation and loyal customer base, she decided to sell at a fixed location.

Before opening the stall in front of her home, Ibu Ajah received her first micro loan from from Bina Artha, an Indonesian microfinance institution and partner of BlueOrchard. This allowed her to add stock to her stall and to be able to provide for the stall and for the needs of her family.

Ibu Ajah plans to diversify her business by providing gas cylinders and drinking water gallons. With the support of Bina Artha, Ibu Ajah is confident that she can continue to grow her business and provide for her family.